What WhatsApp automation changes for Shopify stores

Email is still the default notification channel in e-commerce, yet customers in Türkiye are used to seeing order status on WhatsApp. We built CONVEXA to close that gap.

Template discipline

The WhatsApp Business API works through pre-approved templates. The constraint looks restrictive at first, but it forces messages to stay short and purposeful, which helps conversion.

The right moment, the right message

Order confirmation, shipping and delivery are the three critical moments. Any message beyond those risks eroding the value of the channel.

Measurement

We surfaced sent, delivered and read states in the store owner’s dashboard — it is the only way to learn which template actually works.